Our Values

Strive For Excellence In Everything We Do

ASL Aviation Holdings is a global business with a common focus in all our activities worldwide, to deliver the best possible service to all our customers.

This is not just about good service. It’s about the best possible service. Our aim is to regard every customer as if they were our only customer, and to offer a service that is better than they could have expected.

This is the ASL promise! We use our expertise and experience, gained over more than five decades in aviation, to bring excellence to everything we do.

Our values underpin everything we do


Maintaining the highest possible levels of safety and safety oversight is paramount to our operations


Our people make us what we are


The prime customer requirement and a constant operational focus


Everything we do must be safe, compliant, reliable and of the highest standard


Our path to future growth and success is founded on our ability to innovate


A profitable company delivers for its customers

ASL Aviation Holdings is a global aviation company with airlines based in Europe, South Africa, Asia and Australia.